04.15(Thu) 12:30-13:10 RoomKB


Sanrio's "Customer Engagement" Strategy for the Omni-Channel Era

*Japanese only

Last summer, Sanrio launched "Sanrio+" a company-wide CRM system as "Customer Engagement Platform" that integrates our various online and offline customer touch points.
In this session, we introduce our action to improve the customer experience.

  • InStore Tech
  • Streaming Services

Sanrio Company, Ltd.

Chief Digital Officer, Direct Communication department, Marketing division

Ayumu Taguchi

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