KB2-04
04.15(Thu) 12:30-13:10 RoomKB
Keynote
Sanrio's "Customer Engagement" Strategy for the Omni-Channel Era
＊Japanese only
Last summer, Sanrio launched "Sanrio+" a company-wide CRM system as "Customer Engagement Platform" that integrates our various online and offline customer touch points.
In this session, we introduce our action to improve the customer experience.
- InStore Tech
- Streaming Services
Speaker
Sanrio Company, Ltd.
Chief Digital Officer, Direct Communication department, Marketing division
Ayumu Taguchi