Riding the Wave of Change to New Possibilities

This keynote speech will outline the decades-long journey of d'strict, a Korea-based digital design company, to becoming a globally recognized leader in design, driven by ongoing innovation in digital media technology. It will detail the challenges and successes that have marked this odyssey. The session will delve into how immersive media and reality blend to forge new spatial experiences, as illustrated by key projects such as 'WAVE' on a giant billboard in Seoul, and 'Waterfall-NYC' and 'Whale#2' in New York's Times Square. Additionally, the talk will provide insights into how d'strict is leveraging the synergy between technology and art, combined with innovative business models, to achieve sustainable growth amid the dynamic changes of the times.