The Past and Future of DOOH Media Development as Seen in the Growth of the Taxi Media “TOKYO PRIME"

＊Japanese only

Presented byUltra FreakOut, inc.

Eight years after its launch in 2016, the taxi signage media “TOKYO PRIME” is now deployed in 70,000 taxi nationwide and has become a familiar example of digital signage on the largest scale in Japan. We will share the trajectory of its growth and future prospects for DOOH media as well as cab media, in a dialogue format, with perspectives on mobility and ad technology.