【Internet x Media Summit】
Why TV Stations Must Embrace XR Next

＊Japanese only

The media landscape has drastically changed with the rise of the internet, high-speed connectivity, and smartphones, presenting new challenges and opportunities for the television industry. This year, Apple introduced the VisionPro, a leap in 'spatial computing' that blurs the lines between reality and virtuality, potentially surpassing the smartphone revolution's impact on media. In this transformative era, television stations are exploring Extended Reality (XR) to remain competitive and innovative. This panel features Seiya Ando, founder of the XR content creation company NeoRealX, and other TV professionals diving into why TV stations should prioritize XR technology, addressing the strengths and challenges of this forward-thinking approach.